"For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something."
When I look at what Steve Jobs accomplished in building a technological brand empire, he accomplished what few have attempted in the marketing world. It's a shame we have lost such a brilliant mind and soul.
I look back at my case study I did of Apple's Creator, Steve Jobs and I admire the man. He brainwashed the world into believing, his brand was the best catchy commercials and flashy ads from what not. He changed marketing.
He changed it in that we don't send mailers to your house about an iPod Nano, no we see it in movies or cross promoted with Coca-Cola or Pepsi-Cola in the Superbowl ads.
I even bought into the magical hype about apple when I asked for an iPod way back when. It broke and wasn't very compatible with my computer at the time. I'm talking first gen stuff, just so mind blowing how time has brought new technology to a simple enough object as an digital music player.
I didn't hate Jobs for the crappy piece of tech, I just didn't understand him at that time. It took til a few years ago in marketing classes and lot's of thought to appreciate him.
So about looking in the mirror, I look in the mirror and ask myself totally irrelevant questions and seek vanity. I should ask myself his question he put forth. I have a deep respect for those who take advantage of getting or doing what they really want in life.
I find myself doing really dumb things, spending money on things that don't make sense, that are most definitely not in my budget. I don't want to be a billionaire, It's not a reasonable expectation in my 5 year plan but what is reasonable is being financially responsible and independent.
I don't want to be Jobs, I just want to Rule the world.